SKIP – Strategies With Kids, Information for Parents – Canterbury Coordination (Ministry of Social Development)


SKIP's aim is that all children in New Zealand are safe and nurtured, and grow into happy, capable adults. SKIP  is dedicated to communities to support parents of 0 – 5 year olds to build positive relationships with their children.  Core Education works in partnership with SKIP across Canterbury to identify and support community initiaitives which in turn support parents to build positive relationships with their children.


CORE Education’s SKIP Community Coordination initiative is a part of the S.K.I.P (Strategies with Kids, Information for Parents) team as part of the Ministry of Social Development. Our combined vision is that all children in New Zealand to be raised in a positive way by parents and caregivers who feel confident about managing children's behaviour as part of a loving, nurturing relationship. Our SKIP coordination encompasses the Canterbury region, supporting groups and organisations who are in turn, supporting parents.

In Canterbury, this work currently includes:

  • The All Right? social marketing campaign
    Working as part of the planning team responsible for the All Right? social marketing campaign designed to support and improve Cantabrians' mental health and wellbeing as we recover and rebuild from the earthquakes.  Our role, representing SKIP, is to  ensure the All Right? campaign is appropriate for parents and includes them and their concerns post-quake. One of the most popular outcomes of this partnership has been the design and implementation of resources for parents such as Tiny Adventure packs (ideas for play), which have since been designed as an app in order that they be available nationally. Our SKIP coordination has also been responsible for taking the All Right? messages into local communities through the Summer of Fun events across greater Christchurch.
  • Parent-Centred Desiign and Community Development across Canterbury
    One of the largest pieces of work that we’re currently undertaking is community development initiatives using a parent-centred design approach. This is a process where organisations who support young children and parents, work alongside parents to design initiatives that best suit the needs of parents. Parents are central in the whole process from beginning to end.  Currently we are co-coordinating parent-centred design processes in Linwood and the Selwyn district. This collaborative work is seen as innovative in its approach, and we hope to further this work to other areas of Christchurch.
  • Providing expertise, presentations and workshop facilitation
    Because of SKIP’s keen interest in supporting parents and young children post-quake, we have a wealth of knowledge on how things are here for both parents, children and the groups that work with them. We are regularly asked to both contribute to resources being considered for young children and parents, as well as publicly speak and facilitate workshops, both formally and informally inside of Early Childhood Centres for parents and teachers or non-government, social service sector or national conferences. The topics groups are most interested in are:
    •  How are parents and children post-quake and what does current research tell us?
    • What can we do to support parents and young children?
    • And, how can we promote parent involvement in our centres, groups and activities?
    • If you’re interested in any of these topics and would like us to present or facilitate inside your workplace, or part of your conference, please do not hesitate to contact us.
  • Supporting groups with appropriate resourcing and funding applications
    The other part of our SKIP coordination is directly supporting groups with SKIP funding applications.  If any groups have an idea for a project, we are happy to meet, discuss the idea and help with the process of applying for SKIP funding. You don't need to have decided on every detail, as long as you can see an opportunity to work with parents to make your community a better place for children.  SKIP support can range from funding a simple idea quickly, to supporting you through a process of working with local parents to design a project that will have a lasting effect in your community.  If your group is based in Canterbury, please contact us. 

    As well as this, if groups require other resource support (parent brochures, event help, eg marquee, flags) or local support from other organisations who can help or want some research carried out to consider how things are for the parents you work with and what may help, these are regular features of our SKIP coordination work.  Please don’t hesitate to contact us if you’re supporting parents and want some help or new idea development.