Qualifications
2015 - Bachelor of Arts : English and Linguistics (University of Otago)
2016 – Diploma in Journalism (Aoraki Polytechnic)
Professional profile
Shannon Aldridge is a content marketing professional with extensive experience developing and implementing online content. With a passion for copywriting and brand strategy, she has worked with a variety of companies in the technology, healthcare, finance, education and NGOs. While she has predominantly worked with international businesses, creating website content for multicultural audiences.
Shannon has a passion for supporting the local businesses in Aotearoa to establish a marketing strategy and reach an online audience. In particular she is focused seeing te reo Māori integrated into an online space, and represented accurately and well through advertising and online communications. Whether that is empowering businesses to use te reo in their online content, finding pathways for businesses to develop a cultural competency in an online space and or supporting new marketers / businesses to understand the small steps that can be taken to make their content more accessible and more inclusive.
She is a skilled writer, communicator and collaborator, with a Bachelor's degree in Arts (English and Linguistics) from the University of Otago, Journalism Diploma through Aoraki Polytechnic, TESOL Certification, as well as SEO & Social media marketing certifications.
Expertise
Content Creation, Marketing, Copywriting, SEO
Personal statement
I am passionate about impactful content creation and copywriting, I believe that words have the power to shape and influence the world around us. I strive to create quality content, that is honouring and valuable to a large audience. I am deeply committed to promoting equitable thinking and creating te reo Māori learning opportunities in Aotearoa, especially in an online space.
Through my work as a content marketing lead I have the opportunity to work collaboratively to create informative, thought provoking content, that helps to extend the reach of Tātai Aho Rau Core Education’s highly valuable resources, programmes and thinking.
